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Friday, January 4, 2008

Landing Page Secrets Revealed - Landing Page 2.0

Landing page techniques are changing. Often we hear them called "lead capture pages", "lead generation pages", "opt in pages", "name squeeze pages" or simply "squeeze pages". No matter what you choose to call them the concept of using a landing page has been around for quite some time in the virtual world of online business.


It doesn't matter if you're new to the world of internet advertising doing affiliate marketing or if you've been around almost as long as the famed Microsoft and Bill Gates himself. The simple truth is that things are changing and that change is not something we can just avoid by blindly ignoring the fact that what used work and what used to be considered affective is now no longer effective. These landing page techniques have become obsolete.


The main issue we have here is spamming laws. Without setting up some form of "double opt in" system to allow for check and balance we open ourselves up to a great number of people who will claim they never signed up to receive unsolicited emails. They may have actually been to the website and signed up for our latest greatest free ebook and they may have already downloaded and read the information in question or in the case where you are selling your own products & services or for affiliate marketers the buyer may have already been to the main product or service website.

Where we go wrong here is that people forget. We all do this from time to time, so there's no reason to take it personally, but in many cases those same people who don't remember seeing the landing page will turn around and complain to their isp, your web host or anyone else that will listen and they will claim that you are sending them SPAM emails. Without proof that they have signed up to be on your email marketing list you could easily lose your web hosting service, get your internet service provider to shut you down or the worse than all of the above you could get banned by the almighty search engines.


First we incorporate a "double opt in" autoresponce system to replace the now obsolete "single opt in" programs that we were using in the past to market our products, services and affiliate programs. This will protect us from people who complain that they are being spammed, as we now have irrefutable proof showing the time, date and even ip address of the initial sign up.

Next someone came up with a very popular concept called an OTO or "one time offer" page. This was pure genius in the making! The beauty behind this is that it overcomes all of the situations where someone chooses to NOT sign up for your email list OR they sign up just long enough to gain access to what they want and then they unsubscribe. With this system you have an opportunity to strike while the iron is HOT and attempt to make a sale NOW before losing the prospect forever.


For your landing page to truly be effective and meet your goals both on a short term and a long term basis you need to change the way you look at online marketing as a whole. People are tired of being pressured up front to join an email list just to gain access to a free ebook, product or service. It doesn't matter how you managed to get the traffic to your website. Once the visitor is there and they are looking they should have two choices.

Choice #1 - Buy the product or service that is being offered.

Choice #2 - Sign up for an optional online newsletter or ezine.

By giving the prospective buyer an option to sign up for your list this weeds out all the freeloaders that are only looking for a hand out and this method gives you a list that may be smaller, but the people who sign up are genuinely interested in the information you're going to send them via email. Plus by doing this they have to confirm their email address before it's added to your autoresponder, which gives them an added feeling of comfort that they're not just being hustled.

For those that chose to BUY NOW the next step is to send them to your landing page, but only AFTER they have made their payment in full. This way you have completed the sale BEFORE asking for their first name and email address. Once the buyer has gone to your landing page you can simply explain that you need this information to confirm their order and that you will NOT share this information with anyone else. As an added touch you can even tell the buyer that they will get an email from you once they confirm their sign up to your email list telling them where they can get their ebook, start using the service they have paid you for or download their new digital product.


Once they sign up you can then redirect them to your OTO or "one time offer" page. A lot of really good online marketers are now offering multiple "one time offers" as a back end sales technique for their landing page and they're making TONS of money!

In the meantime the buyer goes to their email list to confirm that they signed up for your landing page and that they want to be on your email marketing list. They have no other choice. They have already paid for the products or services that you're offering them. If they want to get what they've paid for they have to sign up.

About The Author:

Jeffrey Wyrick For a GREAT LOOKING landing page visit our website! http://www.10minutesqueezepages.com/landingpage.html Post your aritcle to over 500 sites, ezines & newsletters! http://www.myarticle99.com

Tuesday, January 1, 2008

5 Kick Start Ideas To Launch Your Viral Marketing Campaign

by Richard Driver

Viral Marketing can be an effective low cost or free tool to drive targeted traffic to your website, product, or service. Listed below are 5 ideas you can use to Kick Start your viral marketing campaign and make it produce results.

Kick Start Idea 1.

You could write articles about your product or service and post them on your website and/or submit your articles to article distribution sites to allow people to reprint them on their website, in their E-zine, newsletter, magazine or E-books. You would need to include your resource box and the option for article reprints at the bottom of each article.

If you're not a good writer, just haven't the time for it, or simply would prefer an alternative to writing, you can make use of free or low cost plr articles. You can download them free at OnlineBusiness2Riches.com. However, you would benefit by altering portions of the plr article to make it slightly different because others are also using the same plr articles. To easily accomplish this variation, you can make use of the free unique article content spinner available at OnlineBusiness2Riches.com. It's easy to use and only takes a few minutes - Easy Step by Step Instuctions are provided to guide you. Go check it out!

Kick Start Idea 2.

You could set up a forum or other bulletin board. At hosting companies like HostDomainCom.com these programs are supplied FREE - as part of your hosting package. The programs can be installed automatically through your control panel. You just fill in your name, password, etc., and the program is set up automatically so that all you have to do is sign in and administer it. These programs are great tools that allow people to post comments and links on your site, which further helps your viral marketing campaign. Also you can include your own or an affiliate banner at the top of the bulletin board.

Kick Start Idea 3.

You could purchase branding rights to a viral ebook and after placing your website name and links inside the ebook, you could then give it away free to people and allow them to give it away free to their visitors. Likewise, their visitors will also give it away and continue to spread your ebook across the internet. Interestingly, in some instances you can acquire these branding and give-away-rights free along with a license that allows you to sell and/or give the product away Free to other people.

Kick Start Idea 4.

You could write an e-book and allow people to place a FREE advertisement in it, provided they agree in exchange to give away the E-book to their web visitors or E-zine subscribers

Kick Start Idea 5.

You could design a website complete with graphics, fonts, etc., provided that you are skilled in web site design. You could then distribute these products Free to people and give them give-away-rights to allow them to give your products away free to others. This would spread your name, your products, and your links across the internet and utimately bring an increase in targetted traffic to your website(s).

To make this happen, you would need to include your advertisements on the Free products that you are giving away or require people to link directly to your web site. You also could include a link back to your site in the copyright notice and require people to keep your copyright notice in tact.

Even if you are not skilled in website design, an alternative would be to acquire private label rights, graphics, templetes, fonts, etc., and likewise give them away. Of course, before giving any plr products away free, you would need to check the plr product license(s) to make sure you have give away rights. Some product developers won't allow you to give products created by them products with unrestriced private label rights.

Copyright 2007 Richard Driver

Richard Driver is an entrepreneur, author and consultant. He has assisted business owners with marketing, script installations, and website design. Take a look at his site www.OnlineBusiness2Riches.com

Article Source: Free Articles at ArticleSphere.com

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