How do I market a website?

Website Marketing

While I am surfing in linkedin (my profile sweta shah) question answer I come with this question “How do I market a website?” Is the big question for website owner. So I am giving all juice of that question with additional way of website marketing.

Mostly people know about SEO and internet marketing but get confuse with

1. Is it good to higher seo or not?
2. How much it cost?
3. How good that SEO professional is?
4. They will give me result or not.
5. and many more

Some of them want to do website marketing by own self.

So here are some tips for this to market your website in easy way.

Know your target market? And reach to them

To find targeted market for different product is different so you need to work more for market research. You need to know the environment where this market exists and the channel which leads to this market. Dig on search engine find related website and do some market research. Then try to find how you get market from this website. Try not finding topic specific, social media community or blog related to your topic. Try to search in local website too.

Page Optimization:

Have proper tags in place in the home page and other pages of the website which are search engine friendly. Have proper titles to all web pages. On page optimization is important to be in proper and relevant search engine result. Click Here to read all on page optimization factors.

Submit

Submit your website to free search engines and directory, which help in promoting well.
Also submit your website to regional search engines and directories.

Article Marketing

Write unique means original article so people love it .Write articles and get them published through directories that attract your target audience. Articles will provide back links to your forum/blog/site from the author resource box as well as establish you as an expert in your field. Click Here for Best article Directories.

Commenting on blog

Start participating in all related blogs with proper identification of the site so that the visitors develop interest to visit to your site. Follow and comment on blogs that are relative to your target market. When you comment, add value to demonstrate your expertise. Comments that are strictly there to get the back link don't help your brand.
The more you reach out and build your brand on the web, the faster people will find you and your site. Click Here to get list of blog directory to find blogs

Signature

In signature use website with good call to action words

Social Media Marketing

Try to find similar group in social media community or create your own. So you can get user from their. Try to make it active. Some big communities are facebook, myspace, orkut, friendster etc

PPC – Pay Per Click

You can go for an AdWords campaign. There are lots of ppc program and best of them are yahoo, google and Microsoft. Take care in choosing keyword for your campaign. Also consider bidding competition and traffic for that keyword.

E-mail Marketing: Use your network

Find writers and designers who are willing to lend you a hand or higher them or you can also do it by your self. Ask them to write and design an (HTML email) email. Purchase a targeted list and send your email to them. Be sure that you have the resources to receive the responses - because this is a proven method. Try to locate the Venture Capitalists, especially tier 2 and tier 3 types and start sending mails to them about your site and explain them clearly the kind of help you can do. However, please note that you may send the correspondence like e-mails in a crisp fashion and never send so many to your target people as it may make such mails as spam.

Google is Threaten by SEO!!

Why I used this? Google have been noticed that some minds are working behind website to increase page rank, traffic and rank position in Google search. SEO are people who used Google rules to increase this all things without breaking rules. Google always want to give more relevant, authentic and best result to user. But due to SEO one can get irrelevant result. In short SEO is trying to fool Google Search Engine Algorithm. In short we threaten the Google algorithm. Google closed way to get first and we find too many ways.

(This is the way I am thinking & its basis on my personal thinking only)

What Is The Future Of SEO ?

All time search engine optimizers are finding way to gain link in various way. SEO people haven’t leaved any site or online media to get back links. Just think how nice the social networking media and there we also start marketing. It’s like door to door marketing in real word. If you are SEO and reading this post don’t you think we are sometime spoiling the information abused the social media & networking sites and breaking rules of content copying.

Since long SEO people are thinking what’s the future of this search engine marketing? As SEO if you see online world as a sea of websites and information. In one seconds hundreds of website are updated or added. If one information reveal in online world, thousands of imitate information start flowing in next minutes.

Content duplication is biggest problem. One sentence can be rewritten 10 differently but what about after that. We are getting millions of result on that. So duplication is the problem which we can’t solve in some extent.

If one new website launch it needs to compete with millions of website for different keywords. The competition is with service or product provider website, Blog post, articles, bookmarks and more. And off course some pages give same detail and some are meaning less.

Thanks to Google sandbox or Semantic Indexing (I am not sure with the difference with them or they are same). The WebPages which has less importance according to algorithm is send to Sand Box. The benefits of this effect to SEO people are:

1. The competition is decreased
2. Website owner will come to decrease sand box effect on their WebPages. (If they aware of this.)

Successful Internet Marketing Without Search Engines

Copyright © 2007 Bill Platt

Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO).

The SEO guys are rolling in their Ferrari's as you read this. I would have said that the SEO guys are rolling their graves, but they are not dead, yet.

There Can Be Only Ten

How many web pages will be listed on page one of the search results at Google? How about on Yahoo or MSN? That is right; there can be only ten web pages listed on page one of the search results.

According to the Internet Archive (http://www.archive.org), there are currently 85 billion web pages on the Internet. But, if you have ever used the Wayback Machine at the Internet Archive, then you know as I know that they have not archived everything that is out there, so that 85-billion number is actually smaller than the real number of existing web pages.

With only ten listings on page one of the search results, there are going to be a lot of disappointed people in the world. They cannot all be on page one of the search results.

First Things First

Search engine optimization is an expensive undertaking, so it should never be taken lightly. I talk to people everyday who are building their first website for the very first time. These folks, bless their hearts, know just enough about Internet marketing to blow their savings on a website that may or may not deliver a profit to them.

There are steps that people should take when they start their website, and SEO is not one of those first steps.

Here is a checklist of steps that the new Webmaster should use in the development of his or her website:

Step One: Select the products or services that the website will sell.

Step Two: Determine if there is a market for what will be sold.

Step Three: Analyze the competition and determine the competition's weaknesses. Competition is about building a better mousetrap or reaching customers that another might be under serving.

Step Four: Build the website to sell the chosen products or services. Sales conversion is the most important element in any successful business model.

Step Five: Run test advertising to figure out what will generate traffic to your website, and more importantly, to figure out what one needs to do in order to sell goods and services.

Testing And Tracking Advertising Results Is Essential

I sold advertising in my newsletter to a guy one time. He paid a nice fee to have his advertisement run in my newsletter, but he did not invest any money in writing or testing his ad first. The advertisement itself was written very badly.

I asked him if he would like to tweak his advertisement before I ran it in my newsletter. He said he did not care what the ad looked like. He just needed me to run his ad.

I offered to rewrite his ad for him to enhance his chances of getting traffic from my newsletter. He agreed and I did.

As the newsletters I subscribed to began rolling in the following week, I noticed his bad advertisement ran in dozens of those newsletters.

I asked him later his results, and he said he had spent $10,000 running that advertisement and closed four sales at $25 each. He spent $10,000 to make $100. Needless to say, his website closed down just a couple months later.

The problem was clearly his ad, but his website may have contributed to his lack of sales conversion.

Starting Small Serves A Very Real Purpose

As we saw with the guy who spent ten grand to make $100, starting small would have been beneficial. It is all a matter of figuring out how to get traffic to one's website and more importantly, how to convert traffic to sales.

One should start small with his or her advertising to find the ad formula that will actually deliver traffic to the website. Once the traffic is coming to the website, the webmaster needs to tweak his or her sales copy to make sure that the copy will close enough sales to justify the expense of a large advertising run.

SEO should be treated in the same way. By using Pay-Per-Click advertising (PPC), a webmaster can get an idea as to which keyword phrases will actually generate traffic to a website, and with the right analytical software, the Webmaster can determine which keyword phrases generate clicks that will lead to a sale. .

Google Analytics (http://www.google.com/analytics/) is a good program to help webmasters figure this out and it is free, but it has its shortcomings.

Popular paid programs include:

http://www.opentracker.net

http://www.keytrail.com

Another two-dozen web analytics applications are reviewed here: http://www.cumbrowski.com/CarstenC/internetmarketing_webanalytics.asp

SEO campaigns should never be undertaken until one knows exactly which keywords will actually generate sales for a website. To do otherwise, one runs the risk of optimizing a website for keywords that will not help the website convert traffic to sales.

Advertising Lessons Learned
While testing your advertising and your PPC advertising, a few very important lessons were learned.

First, you learned how to tap into the Law Of Attraction to bring people to your website.

You have learned what keywords you should target, if you decide to optimize your website.

You have learned how to track your successes and your failures with your website analytical software.

And finally, you have learned to tweak your website for the purpose of increasing your sales conversion. All are very important lessons, because each will contribute to how much money can be earned from a website.

Building Links Is Not About PageRank

If you remember, the title of this article is, "Internet Marketing Without Search Engines." That should imply that this article is not about getting good rankings in Google. By extension, the title should also imply that what I am telling you has "nothing" to do with PageRank.

The fact is that every person using the Internet is clicking on links to take them from one website to another. Some links are in emails; others are in paid adverts on websites, or in informational web pages. Even social bookmarking websites have links to other web pages.

Building links to your website is about getting your sales message, with its accompanying link, in front of the people most likely to buy what you are selling, in a way that encourages your potential customer to click your link and visit your website.

Once you understand who your customers are and where you might be able to reach them, then you will know what steps you need to take to get your link within reach of their mouse.

You may need to buy advertising at that location. You might be able to write an article to give to them, in exchange for a link to your website. You might be able to participate in the website's forums and leave a breadcrumb trail of links for your potential clients to find. You can even create social bookmarks that will point to your website or to a page that points to your website.

The goal of linking is to give your potential customers more ways for them to find your website.

An Ironic Twist To This Tale

Although this article is about thriving on the Internet without relying on search engines, any person who undertakes linking for the sake of attracting customers will find their websites climbing in the search engine results, due to all of those links on targeted and relevant websites pointing to their own website.

Imagine that --- a link that will attract and deliver potential customers to a website AND influence how well a website might rank in the search engines.

About The Author:

Bill Platt has been writing reprint articles for the promotion of his websites since 1999, and now he has written an ebook to share what he has learned. His book is called, “Article Marketing For Traffic, Sales and Profit”. Included in the book are many examples and the Five Essential Elements Of Creating A Successful Article. To learn more about Bill's business, visit: http://www.thephantomwriters.com

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