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Thursday, December 27, 2007

Successful Internet Marketing Without Search Engines

Copyright © 2007 Bill Platt

Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO).

The SEO guys are rolling in their Ferrari's as you read this. I would have said that the SEO guys are rolling their graves, but they are not dead, yet.

There Can Be Only Ten

How many web pages will be listed on page one of the search results at Google? How about on Yahoo or MSN? That is right; there can be only ten web pages listed on page one of the search results.

According to the Internet Archive (http://www.archive.org), there are currently 85 billion web pages on the Internet. But, if you have ever used the Wayback Machine at the Internet Archive, then you know as I know that they have not archived everything that is out there, so that 85-billion number is actually smaller than the real number of existing web pages.

With only ten listings on page one of the search results, there are going to be a lot of disappointed people in the world. They cannot all be on page one of the search results.

First Things First

Search engine optimization is an expensive undertaking, so it should never be taken lightly. I talk to people everyday who are building their first website for the very first time. These folks, bless their hearts, know just enough about Internet marketing to blow their savings on a website that may or may not deliver a profit to them.

There are steps that people should take when they start their website, and SEO is not one of those first steps.

Here is a checklist of steps that the new Webmaster should use in the development of his or her website:

Step One: Select the products or services that the website will sell.

Step Two: Determine if there is a market for what will be sold.

Step Three: Analyze the competition and determine the competition's weaknesses. Competition is about building a better mousetrap or reaching customers that another might be under serving.

Step Four: Build the website to sell the chosen products or services. Sales conversion is the most important element in any successful business model.

Step Five: Run test advertising to figure out what will generate traffic to your website, and more importantly, to figure out what one needs to do in order to sell goods and services.

Testing And Tracking Advertising Results Is Essential

I sold advertising in my newsletter to a guy one time. He paid a nice fee to have his advertisement run in my newsletter, but he did not invest any money in writing or testing his ad first. The advertisement itself was written very badly.

I asked him if he would like to tweak his advertisement before I ran it in my newsletter. He said he did not care what the ad looked like. He just needed me to run his ad.

I offered to rewrite his ad for him to enhance his chances of getting traffic from my newsletter. He agreed and I did.

As the newsletters I subscribed to began rolling in the following week, I noticed his bad advertisement ran in dozens of those newsletters.

I asked him later his results, and he said he had spent $10,000 running that advertisement and closed four sales at $25 each. He spent $10,000 to make $100. Needless to say, his website closed down just a couple months later.

The problem was clearly his ad, but his website may have contributed to his lack of sales conversion.

Starting Small Serves A Very Real Purpose

As we saw with the guy who spent ten grand to make $100, starting small would have been beneficial. It is all a matter of figuring out how to get traffic to one's website and more importantly, how to convert traffic to sales.

One should start small with his or her advertising to find the ad formula that will actually deliver traffic to the website. Once the traffic is coming to the website, the webmaster needs to tweak his or her sales copy to make sure that the copy will close enough sales to justify the expense of a large advertising run.

SEO should be treated in the same way. By using Pay-Per-Click advertising (PPC), a webmaster can get an idea as to which keyword phrases will actually generate traffic to a website, and with the right analytical software, the Webmaster can determine which keyword phrases generate clicks that will lead to a sale. .

Google Analytics (http://www.google.com/analytics/) is a good program to help webmasters figure this out and it is free, but it has its shortcomings.

Popular paid programs include:

  • http://www.opentracker.net

  • http://www.keytrail.com

    Another two-dozen web analytics applications are reviewed here: http://www.cumbrowski.com/CarstenC/internetmarketing_webanalytics.asp

    SEO campaigns should never be undertaken until one knows exactly which keywords will actually generate sales for a website. To do otherwise, one runs the risk of optimizing a website for keywords that will not help the website convert traffic to sales.

    Advertising Lessons Learned
    While testing your advertising and your PPC advertising, a few very important lessons were learned.

    First, you learned how to tap into the Law Of Attraction to bring people to your website.

    You have learned what keywords you should target, if you decide to optimize your website.

    You have learned how to track your successes and your failures with your website analytical software.

    And finally, you have learned to tweak your website for the purpose of increasing your sales conversion. All are very important lessons, because each will contribute to how much money can be earned from a website.

  • Building Links Is Not About PageRank

    If you remember, the title of this article is, "Internet Marketing Without Search Engines." That should imply that this article is not about getting good rankings in Google. By extension, the title should also imply that what I am telling you has "nothing" to do with PageRank.

    The fact is that every person using the Internet is clicking on links to take them from one website to another. Some links are in emails; others are in paid adverts on websites, or in informational web pages. Even social bookmarking websites have links to other web pages.

    Building links to your website is about getting your sales message, with its accompanying link, in front of the people most likely to buy what you are selling, in a way that encourages your potential customer to click your link and visit your website.

    Once you understand who your customers are and where you might be able to reach them, then you will know what steps you need to take to get your link within reach of their mouse.

    You may need to buy advertising at that location. You might be able to write an article to give to them, in exchange for a link to your website. You might be able to participate in the website's forums and leave a breadcrumb trail of links for your potential clients to find. You can even create social bookmarks that will point to your website or to a page that points to your website.

    The goal of linking is to give your potential customers more ways for them to find your website.

    An Ironic Twist To This Tale

    Although this article is about thriving on the Internet without relying on search engines, any person who undertakes linking for the sake of attracting customers will find their websites climbing in the search engine results, due to all of those links on targeted and relevant websites pointing to their own website.

    Imagine that --- a link that will attract and deliver potential customers to a website AND influence how well a website might rank in the search engines.

  • About The Author:

    Bill Platt has been writing reprint articles for the promotion of his websites since 1999, and now he has written an ebook to share what he has learned. His book is called, “Article Marketing For Traffic, Sales and Profit”. Included in the book are many examples and the Five Essential Elements Of Creating A Successful Article. To learn more about Bill's business, visit: http://www.thephantomwriters.com

    Article Source: thePhantomWriters Article Submission Service

  • Saturday, December 15, 2007

    List of Important Factors of On page optimization

    I am listing on page optimization factors which can improve your web page rank.

    1. Title tag - Make it descriptive and eye catchy.

    2. Meta Keywords - Put related keywords of your webpage. Keywords used in Title Tag must be used in Meta keywords

    3. Keywords used in your document - Don’t stuff keywords in your content. According to new Google rule

    4. Internal linking structure - SiloMatic Website will be very good.

    5. Unique content - Content is king. If you used duplicate content then your site can be suffer with sandbox effect.

    6. Outgoing links - Choosing to link to the right websites may actually prove helpful. It is best to link to websites related to your content, but careful about overdoing it, or you might lose a considerable amount of visitors.

    7. Website age - Your website age seems to play a smaller role in Yahoo and MSN algorithms, as new but content rich website seem to be able to rank well soon after they have been indexed. With Google, it's an entirely different story, as it seems to prefer older domains, even though their content is not as good as new websites.

    8. The Meta description tag - Write briefly about the webpage only. If you have phone number then put it in description.

    9. Key words in your URL - Name folder, subfolder and file name using keywords only. Give name of image (jpg, gif or png) file using keywords.

    10. Alt and title tags - Using the alt and title tags for your images can also prove helpful, especially for images you can click on, as these tags will act just like the anchor text on a regular link.

    11. H1, bold, italic and strong tags - Avoid hidden text.

    12. Webpage language – should be easily understand by 10 to

    13. Rate of content change - Website which keep updating is ranked well in search engine. For this you can try blog, article or news.

    14. Webpage size - Smaller webpage size and take less time in load that will be best.

    15. W3C validation - W3C validated website

    16. Avoid broken links

    Wednesday, December 12, 2007

    Google Vs Yahoo Vs Microsoft Advertisement

    Online advertising war is still continuing. This 3 big mammoth of online advertising world are still in race to win. As we know how potent online advertising this service provides want to give best platform and best solution for advertiser. And for this they always try to find new online advertising medium and platform.

    For this new steps are taken by Google Ad words, Yahoo Advertising and Microsoft advertising in this month of December 2007 only.

    Yahoo Advertising: They put new concept by joining Adobe PDF. Now they are ready to advertise in PDF. This sound really cool step in my point of view because there is only on service PDF Google and Microsoft, competitor of yahoo now not able to give PDF advertisement.

    Microsoft Advertising: Microsoft took 2 good steps. 1. Microsoft starts putting ads into its MSN Mobile portal on cell phones, trying to boost its position in a market where it lags behind its primary online competitors. 2. They had advertising deal with CNBC.com which is getting 2.6 million clicks per month.

    Google Adwords: Google always want to give best user interface to setup Google adwords. The way Google advice to target ads and optimize for the search engine is free and best one. Google Adwords also providing website optimizer to optimize website. Google bought double click advertisers. Yet Google can take big step for its advertising program just need to wait.

    Wednesday, December 5, 2007

    Holiday Search Marketing Strategies - From Yahoo SEM

    Getting Your Customers to Shop ‘Til They Drop (a Lot of Money on Your Site)The holidays can be the make or break season for retailers, whether online, offline or a little of both. For obvious and quite unsentimental reasons, we prefer our advertisers to be on the “make” end of the scale.

    And, naturally, we do a lot of research around here based on the huge volumes of data our search business generates. In the interest of helping you “put the make” on the holiday season, we’re offering up some of our findings, as well as a few pointers to help enhance your holiday marketing plans.

    Holiday HighlightsIf you were to ask the Magic Eight Ball if 2007 is likely to be a good year for online retail, the answer might well be: “All signs point to yes.” According to comScore, online consumer spending grew 26 percent in 2006 to $24.4 billion. More than 80 percent of consumers did at least some shopping online (BizRate and Shop.org Holiday Mood Study 2006), and 50 percent of shoppers bought more stuff online in 2006 than 2005 (NielsenNetRatings research). It’s a pretty telling trend. (For what it’s worth, last year I did all of my holiday shopping online for the first time.)

    The Yahoo! Search Marketing team has prepared some tips for advertisers based on the holiday data we gathered:

    Engage the bargain hunters—According to the BizRate and Shop.org Holiday Mood Study 2006, nearly half of the consumers polled named “free shipping” as a primary motivator to purchase. Other shoppers named “online only sales” and “repeat buyer discounts.”

    Keywords count—According to our internal data, “Christmas” was, not surprisingly, the most holiday-related search term in 2006 with more than three million average monthly searches. Other popular terms included “Christmas decoration,” “Hanukkah,” “holiday gift” and “gift for dad.” Make sure that your keyword selection includes holiday-related keywords and seasonal products and promotions.

    Titillate with titles—Titles and descriptions can drive relevance and clicks, so it’s a best practice when creating specific holiday ad groups to place the holiday term prominently in both the title and the description, and include any special seasonal promotions in the copy.

    Clear for landing—Make sure that your landing pages are relevant to your keywords, ad copy and any promotions. Nothing’s more frustrating for a consumer to click on an ad that says, “Get 10% off” something and then land on a page where that information is either absent or buried. Prices and promotions should be consistent with ad copy.

    Combine search with display and offline advertising—Regular readers of our blog know that search is just one important part of your marketing mix. Make sure you include your keywords and consistent copy in your display and offline marketing material. If you haven’t already read them, check out two recent posts, one on combining search and display advertising and the other on integrating your online and offline campaigns.

    We’ll go into some of these in more detail in future posts.
    —Michael Mattis, Holiday Shopper

    Tuesday, December 4, 2007

    Earn With Your Adobe PDF Document or E-book

    Are you guessing what this is?

    Have you ever imagined PDF advertisement?

    As you all know Adobe's PDF is one of the most popular ways to distribute printed information electronically. But until now, there hasn't been an easy way for a business to earn money from the content it publishes in PDF form.

    The recently announced Ads for Adobe PDF powered by Yahoo service lets you add pay-per-click (PPC) advertisements to your PDFs at the touch of a button. You earn money when readers click on an ad. You may not make big bucks using this beta service, but it costs nothing for you to sign up and try it out.

    Right now this program is for US citizen and advertise is targeted for US base User only.

    US based publisher sign up for PDF advertising program. Also read content guideline before signing up. After you sign up and submit your PDF for processing, the service places up to five ads supplied by Yahoo on a panel to the right of your document; the ads do not obscure the document's content in any way.

    The service might be particularly valuable for a publisher that creates a significant quantity of PDF content such as articles, newsletters, and how-to guides. You can distribute PDFs either by posting them on a Web site or by e-mailing them.

    The service is very easy to use.Logged in to my account, clicked the Register PDF button, and uploaded a PDF from your PC.

    At first, the file status was set to Pending, indicating that the service was processing my PDF. But within a couple of minutes file status change to Registered, and shortly thereafter you received an e-mail with the PDF modified to accept ads.

    The service decides on the number of ads to display based on the level of advertiser demand for placement in the PDF's content. In the PDFs I tested, the service placed four or five text advertisements. Initially, none of the ads were particularly relevant to the PDFs' contents: The PDFs discussed business software, yet all displayed the same ad for natural cosmetics. Within an hour or so, however, the ads changed and became more relevant to software.

    Each PDF file is registered to display ads from the service for 180 days, after which the publisher may re-register the file (the service notifies you via e-mail when a PDF's registration is about to expire). You may cancel a file's registration at any time, thereby terminating the ad displays.

    The advertising service has a few limitations. A PDF file must be no larger than 5MB. Files may not include sensitive content such as references to drugs, war, or adult material.

    For more information read on PC world.

    Not Getting What Your Want !