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Showing posts with label search engine marketing. Show all posts
Showing posts with label search engine marketing. Show all posts

Saturday, February 16, 2008

How do I market a website?

Website Marketing

While I am surfing in linkedin (my profile sweta shah) question answer I come with this question “How do I market a website?” Is the big question for website owner. So I am giving all juice of that question with additional way of website marketing.

Mostly people know about SEO and internet marketing but get confuse with

  1. Is it good to higher seo or not?
  2. How much it cost?
  3. How good that SEO professional is?
  4. They will give me result or not.
  5. and many more

Some of them want to do website marketing by own self.

So here are some tips for this to market your website in easy way.

Know your target market? And reach to them

To find targeted market for different product is different so you need to work more for market research. You need to know the environment where this market exists and the channel which leads to this market. Dig on search engine find related website and do some market research. Then try to find how you get market from this website. Try not finding topic specific, social media community or blog related to your topic. Try to search in local website too.

Page Optimization:


Have proper tags in place in the home page and other pages of the website which are search engine friendly. Have proper titles to all web pages. On page optimization is important to be in proper and relevant search engine result. Click Here to read all on page optimization factors.

Submit

Submit your website to free search engines and directory, which help in promoting well.
Also submit your website to regional search engines and directories.

Article Marketing

Write unique means original article so people love it .Write articles and get them published through directories that attract your target audience. Articles will provide back links to your forum/blog/site from the author resource box as well as establish you as an expert in your field. Click Here for Best article Directories.

Commenting on blog

Start participating in all related blogs with proper identification of the site so that the visitors develop interest to visit to your site. Follow and comment on blogs that are relative to your target market. When you comment, add value to demonstrate your expertise. Comments that are strictly there to get the back link don't help your brand.
The more you reach out and build your brand on the web, the faster people will find you and your site. Click Here to get list of blog directory to find blogs

Signature

In signature use website with good call to action words

Social Media Marketing


Try to find similar group in social media community or create your own. So you can get user from their. Try to make it active. Some big communities are facebook, myspace, orkut, friendster etc

PPC – Pay Per Click


You can go for an AdWords campaign. There are lots of ppc program and best of them are yahoo, google and Microsoft. Take care in choosing keyword for your campaign. Also consider bidding competition and traffic for that keyword.

E-mail Marketing: Use your network


Find writers and designers who are willing to lend you a hand or higher them or you can also do it by your self. Ask them to write and design an (HTML email) email. Purchase a targeted list and send your email to them. Be sure that you have the resources to receive the responses - because this is a proven method. Try to locate the Venture Capitalists, especially tier 2 and tier 3 types and start sending mails to them about your site and explain them clearly the kind of help you can do. However, please note that you may send the correspondence like e-mails in a crisp fashion and never send so many to your target people as it may make such mails as spam.

Tuesday, January 1, 2008

5 Kick Start Ideas To Launch Your Viral Marketing Campaign

by Richard Driver

Viral Marketing can be an effective low cost or free tool to drive targeted traffic to your website, product, or service. Listed below are 5 ideas you can use to Kick Start your viral marketing campaign and make it produce results.

Kick Start Idea 1.

You could write articles about your product or service and post them on your website and/or submit your articles to article distribution sites to allow people to reprint them on their website, in their E-zine, newsletter, magazine or E-books. You would need to include your resource box and the option for article reprints at the bottom of each article.

If you're not a good writer, just haven't the time for it, or simply would prefer an alternative to writing, you can make use of free or low cost plr articles. You can download them free at OnlineBusiness2Riches.com. However, you would benefit by altering portions of the plr article to make it slightly different because others are also using the same plr articles. To easily accomplish this variation, you can make use of the free unique article content spinner available at OnlineBusiness2Riches.com. It's easy to use and only takes a few minutes - Easy Step by Step Instuctions are provided to guide you. Go check it out!

Kick Start Idea 2.

You could set up a forum or other bulletin board. At hosting companies like HostDomainCom.com these programs are supplied FREE - as part of your hosting package. The programs can be installed automatically through your control panel. You just fill in your name, password, etc., and the program is set up automatically so that all you have to do is sign in and administer it. These programs are great tools that allow people to post comments and links on your site, which further helps your viral marketing campaign. Also you can include your own or an affiliate banner at the top of the bulletin board.

Kick Start Idea 3.

You could purchase branding rights to a viral ebook and after placing your website name and links inside the ebook, you could then give it away free to people and allow them to give it away free to their visitors. Likewise, their visitors will also give it away and continue to spread your ebook across the internet. Interestingly, in some instances you can acquire these branding and give-away-rights free along with a license that allows you to sell and/or give the product away Free to other people.

Kick Start Idea 4.

You could write an e-book and allow people to place a FREE advertisement in it, provided they agree in exchange to give away the E-book to their web visitors or E-zine subscribers

Kick Start Idea 5.

You could design a website complete with graphics, fonts, etc., provided that you are skilled in web site design. You could then distribute these products Free to people and give them give-away-rights to allow them to give your products away free to others. This would spread your name, your products, and your links across the internet and utimately bring an increase in targetted traffic to your website(s).

To make this happen, you would need to include your advertisements on the Free products that you are giving away or require people to link directly to your web site. You also could include a link back to your site in the copyright notice and require people to keep your copyright notice in tact.

Even if you are not skilled in website design, an alternative would be to acquire private label rights, graphics, templetes, fonts, etc., and likewise give them away. Of course, before giving any plr products away free, you would need to check the plr product license(s) to make sure you have give away rights. Some product developers won't allow you to give products created by them products with unrestriced private label rights.

Copyright 2007 Richard Driver

Richard Driver is an entrepreneur, author and consultant. He has assisted business owners with marketing, script installations, and website design. Take a look at his site www.OnlineBusiness2Riches.com

Article Source: Free Articles at ArticleSphere.com

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