How do I market a website?

Website Marketing

While I am surfing in linkedin (my profile sweta shah) question answer I come with this question “How do I market a website?” Is the big question for website owner. So I am giving all juice of that question with additional way of website marketing.

Mostly people know about SEO and internet marketing but get confuse with

1. Is it good to higher seo or not?
2. How much it cost?
3. How good that SEO professional is?
4. They will give me result or not.
5. and many more

Some of them want to do website marketing by own self.

So here are some tips for this to market your website in easy way.

Know your target market? And reach to them

To find targeted market for different product is different so you need to work more for market research. You need to know the environment where this market exists and the channel which leads to this market. Dig on search engine find related website and do some market research. Then try to find how you get market from this website. Try not finding topic specific, social media community or blog related to your topic. Try to search in local website too.

Page Optimization:

Have proper tags in place in the home page and other pages of the website which are search engine friendly. Have proper titles to all web pages. On page optimization is important to be in proper and relevant search engine result. Click Here to read all on page optimization factors.

Submit

Submit your website to free search engines and directory, which help in promoting well.
Also submit your website to regional search engines and directories.

Article Marketing

Write unique means original article so people love it .Write articles and get them published through directories that attract your target audience. Articles will provide back links to your forum/blog/site from the author resource box as well as establish you as an expert in your field. Click Here for Best article Directories.

Commenting on blog

Start participating in all related blogs with proper identification of the site so that the visitors develop interest to visit to your site. Follow and comment on blogs that are relative to your target market. When you comment, add value to demonstrate your expertise. Comments that are strictly there to get the back link don't help your brand.
The more you reach out and build your brand on the web, the faster people will find you and your site. Click Here to get list of blog directory to find blogs

Signature

In signature use website with good call to action words

Social Media Marketing

Try to find similar group in social media community or create your own. So you can get user from their. Try to make it active. Some big communities are facebook, myspace, orkut, friendster etc

PPC – Pay Per Click

You can go for an AdWords campaign. There are lots of ppc program and best of them are yahoo, google and Microsoft. Take care in choosing keyword for your campaign. Also consider bidding competition and traffic for that keyword.

E-mail Marketing: Use your network

Find writers and designers who are willing to lend you a hand or higher them or you can also do it by your self. Ask them to write and design an (HTML email) email. Purchase a targeted list and send your email to them. Be sure that you have the resources to receive the responses - because this is a proven method. Try to locate the Venture Capitalists, especially tier 2 and tier 3 types and start sending mails to them about your site and explain them clearly the kind of help you can do. However, please note that you may send the correspondence like e-mails in a crisp fashion and never send so many to your target people as it may make such mails as spam.

List of Important Factors of On page optimization

I am listing on page optimization factors which can improve your web page rank.

1. Title tag - Make it descriptive and eye catchy.

2. Meta Keywords - Put related keywords of your webpage. Keywords used in Title Tag must be used in Meta keywords

3. Keywords used in your document - Don’t stuff keywords in your content. According to new Google rule

4. Internal linking structure - SiloMatic Website will be very good.

5. Unique content - Content is king. If you used duplicate content then your site can be suffer with sandbox effect.

6. Outgoing links - Choosing to link to the right websites may actually prove helpful. It is best to link to websites related to your content, but careful about overdoing it, or you might lose a considerable amount of visitors.

7. Website age - Your website age seems to play a smaller role in Yahoo and MSN algorithms, as new but content rich website seem to be able to rank well soon after they have been indexed. With Google, it's an entirely different story, as it seems to prefer older domains, even though their content is not as good as new websites.

8. The Meta description tag - Write briefly about the webpage only. If you have phone number then put it in description.

9. Key words in your URL - Name folder, subfolder and file name using keywords only. Give name of image (jpg, gif or png) file using keywords.

10. Alt and title tags - Using the alt and title tags for your images can also prove helpful, especially for images you can click on, as these tags will act just like the anchor text on a regular link.

11. H1, bold, italic and strong tags - Avoid hidden text.

12. Webpage language – should be easily understand by 10 to

13. Rate of content change - Website which keep updating is ranked well in search engine. For this you can try blog, article or news.

14. Webpage size - Smaller webpage size and take less time in load that will be best.

15. W3C validation - W3C validated website

16. Avoid broken links