Search Engine Solution

How to Promote Your Website(s) using additional Methods beside the traditional?

2008-03-09T23:22:00.000-07:00

When you have website in fact it is great site by every mean; design and contents. But it will give you nothing until people knows that you got the website and you are selling product and/or service(s). To bring visitors on your site you would advertise your site on paid directories, advertising classified website, even you will go for PPC (pay per click) services. Beside this you will also hire expensive SEO (Search engine optimization service) provider to gain search engine organic/free targeted traffic.

But there are still few ways, which are overlooked by most of webmasters and entrepreneurs. There are lots of obvious ways in which you can get targeted traffic:

Bookmarks in news, networking websites: In the recent internet, I am sure you might have come across the term social networking or bookmarking etc website resources, which are basically news, video, photo sharing sites. But from the modern internet marketing practices it is became obvious source of targeted traffic to your site. Honestly, its use is become the challenge to SEO professionals and their future, because the time has arrived that steams of discussion are started in the comparison of SEO. (I will write separate article for the SEO and SMO (Social media Optimization). Here, I just want to say that, it is the new way of very efficient way to have desired visitors to your site. I know more than 100 social websites from which you can establish this kind of traffic.

Add bookmarking link at your website: Add the link at your home page, asking visitors of your site to bookmark your website. Beside this old fashion link add few linked icons of social networking sites. Codes of these icons and widgets are found easily at the respective social networking sites.

Promote your site in mailing lists, Forums etc: there are many of targeted e-mail based discussion lists, chat rooms and news groups provided by the internet people free of cost with categorized pages. Where you can sign-up and select the category and start discussion. You can spend one or two hours weekly searching for groups where a conversation is taking place. Do not use aggressive marketing and overly plug your company, even if you see some people doing so. Instead, add to the discussion in a helpful way and let the signature at the end of your e-mail or post message do the marketing for you. People will gradually get to know and trust you, visit your website, and do business with you.

Use additional viral marketing techniques: Use your site visitors and customers; many have their communication networks, to spread the word about your web site. Some examples include word-of-mouth, public relations, referrals, blogs, and other forms of network marketing.

Become an online expert in your field: Use your expertise to become an expert in your field and promote your website for free. Sign up for Yahoo Answers or Google Answers and Google webmaster, and answer questions asked by online visitors. You will have the opportunity to write your company’s URL in your profile. It is a great way to gain additional Internet exposure as well.

Use your business cards: When you plan to have stationary for your company; like visiting cards, letterheads and brochures don’t forget to add your website URL

Use your daily and day to day emails communication: Utilize signature option of your email client as a way to bring visitors to your website. Add your company name, address, phone, fax email and URLs of your business website and the blog.

Use newsletter: Ask your web designer to create a quality, yet a simple newsletter template. Start publishing a monthly or fortnightly newsletter which is one of the very best ways to keep in touch with your prospects, generate trust, develop brand awareness, and build future business. Don’t forget to place your URL along with your other contact information, in each newsletter you send out.

Use press releases: When your business has an event, create press releases and submit online news channel (also add it to social networking sites) sites. Use these opportunities to mention your company’s URL near the bottom of each news release. There are many online press releases or news websites, including PRWeb.com, PRWire.com and others you may use to promote something exciting happening within your company.

Write articles: Start writing articles about your business and express your expertise. These articles, you can add to your newsletters, submit these in article directories like articledashboard.com etc. Also these article links can be added to the bookmarking website. Remember here in articles you can add linked keywords which will also be great as far as SEO is concerned. Many article directories allow you to place two to three linked key words with each article you submit in resources box.

Traditional means: be sure to include your URL in any display or classified ads you purchase in trade journals, newspapers, magazines, yellow pages and more. Ask an expert to create an attractive add for you which contains the offers, services, products info in brief. Now place URL of your website where the visitors can obtain more information and perhaps place an order. Look carefully at small display or classified ads in the back of magazines or trade periodicals. Sometimes these ads are more targeted, more effective, and less expensive than online advertising. Consider other traditional media to drive people to your site, such as direct mail, classifieds, post cards, etc Note: From above notes you would see that many Medias for placing your articles are inexpensive and free, but very effective.

Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization service provider is concerned. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine.
Article Source: http://www.ArticleBiz.com

£ - List of Financial Directory Website

2008-02-22T09:41:00.000-08:00

A list of Financial Directories. This category is reserved for directories that provide listings of financial sites. Subjects include finance, credit and investment. Financial directory lists.

How do I market a website?

2008-02-16T03:44:00.000-08:00

Website Marketing

While I am surfing in linkedin (my profile sweta shah) question answer I come with this question “How do I market a website?” Is the big question for website owner. So I am giving all juice of that question with additional way of website marketing.

Mostly people know about SEO and internet marketing but get confuse with

Is it good to higher seo or not?
How much it cost?
How good that SEO professional is?
They will give me result or not.
and many more

Some of them want to do website marketing by own self.

So here are some tips for this to market your website in easy way.

Know your target market? And reach to them

To find targeted market for different product is different so you need to work more for market research. You need to know the environment where this market exists and the channel which leads to this market. Dig on search engine find related website and do some market research. Then try to find how you get market from this website. Try not finding topic specific, social media community or blog related to your topic. Try to search in local website too.

Page Optimization:

Have proper tags in place in the home page and other pages of the website which are search engine friendly. Have proper titles to all web pages. On page optimization is important to be in proper and relevant search engine result. Click Here to read all on page optimization factors.

Submit

Submit your website to free search engines and directory, which help in promoting well.
Also submit your website to regional search engines and directories.

Article Marketing

Write unique means original article so people love it .Write articles and get them published through directories that attract your target audience. Articles will provide back links to your forum/blog/site from the author resource box as well as establish you as an expert in your field. Click Here for Best article Directories.

Commenting on blog

Start participating in all related blogs with proper identification of the site so that the visitors develop interest to visit to your site. Follow and comment on blogs that are relative to your target market. When you comment, add value to demonstrate your expertise. Comments that are strictly there to get the back link don't help your brand.
The more you reach out and build your brand on the web, the faster people will find you and your site. Click Here to get list of blog directory to find blogs

Signature

In signature use website with good call to action words

Social Media Marketing

Try to find similar group in social media community or create your own. So you can get user from their. Try to make it active. Some big communities are facebook, myspace, orkut, friendster etc

PPC – Pay Per Click

You can go for an AdWords campaign. There are lots of ppc program and best of them are yahoo, google and Microsoft. Take care in choosing keyword for your campaign. Also consider bidding competition and traffic for that keyword.

E-mail Marketing: Use your network

Find writers and designers who are willing to lend you a hand or higher them or you can also do it by your self. Ask them to write and design an (HTML email) email. Purchase a targeted list and send your email to them. Be sure that you have the resources to receive the responses - because this is a proven method. Try to locate the Venture Capitalists, especially tier 2 and tier 3 types and start sending mails to them about your site and explain them clearly the kind of help you can do. However, please note that you may send the correspondence like e-mails in a crisp fashion and never send so many to your target people as it may make such mails as spam.

Why it�s a BAD Idea to Promote Hot Selling Products on eBay

2008-02-11T03:59:00.000-08:00

By harman singh

Do a quick search on Google, Yahoo, or your favorite auction resource site, and you'll quickly discover there are several software programs targeted to vendors who want to promote hot selling products on eBay.

The infatuation with hot selling products exists because sellers believe if you target items that have a robust sales pattern, you'll have a better chance at profiting on eBay. This is both true and false.

Yes... hot selling products can improve your bottom line. But unfortunately by the time the average eBay seller (a) realizes what the hot selling products are, (b) purchases stock to sell on eBay, and (c) actually puts the items up for sale, the demand is already being met by other eBay sellers who probably started the hot selling product trend some time ago.

Not only that, with thousands of people also having access to the same hot selling product lists, you'll have to contend with other eBay vendors who have the exact same ideas that you do. So you'll be up against the original sellers who are currently feeding the demand, AND doing the tango with newer sellers who have jumped on the same hot selling product bandwagon that you did.

Okay maybe this won't happen to you.

But suppose it does.

What if competition becomes so great that prices start dipping below the wholesale cost that you paid for the item? (It happens all the time on eBay.) And what if you lose $100, $200, or even $1,000 on inventory that you thought would be flying off the shelf? Suddenly that hot selling item is looking rather cold sitting in your garage collecting dust.

So if not hot selling products on eBay, then what?

Do what the majority of PowerSellers do. Sell what you want, instead of what's hot. Repeat after me, "Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay... Every day ordinary items sell extremely well on eBay." Allow this to become your mantra, because it is very much true.

I know this from first-hand experience as I analyze top sellers instead of hot products. And my research has continuously shown me that mediocre products don't necessarily translate into mediocre sales.

For instance, there's a seller right now who clears about $1,000-$2,000 a week selling magnets. And that's AFTER eBay and PayPal fee's. Another seller promotes homemade CD's to a specific audience and clears $900-$2,000 a week. A few sellers make $500-$700+ a week - after expenses - promoting public domain information. And the cool thing about public domain information is that anybody can sell it because it's free. So that's pure profit by selling something they never paid for. Talk about the ultimate arbitrage opportunity!

The ultimate key in succeeding no matter what product you end up selling, is to build a successful strategy. To figure out 'how' to profitably market what you have, instead of chasing after the next great thing. Because once you have the strategy part down, you can sell anything on eBay and make it a hot seller to your bank account.

Source: Submit Free Reprint Article 24/7 at 247Articles.com

Link

Google is Threaten by SEO!!

2008-02-11T02:46:00.000-08:00

Why I used this? Google have been noticed that some minds are working behind website to increase page rank, traffic and rank position in Google search. SEO are people who used Google rules to increase this all things without breaking rules. Google always want to give more relevant, authentic and best result to user. But due to SEO one can get irrelevant result. In short SEO is trying to fool Google Search Engine Algorithm. In short we threaten the Google algorithm. Google closed way to get first and we find too many ways.

(This is the way I am thinking & its basis on my personal thinking only)

What Is The Future Of SEO ?

2008-02-11T02:44:00.000-08:00

All time search engine optimizers are finding way to gain link in various way. SEO people haven’t leaved any site or online media to get back links. Just think how nice the social networking media and there we also start marketing. It’s like door to door marketing in real word. If you are SEO and reading this post don’t you think we are sometime spoiling the information abused the social media & networking sites and breaking rules of content copying.

Since long SEO people are thinking what’s the future of this search engine marketing? As SEO if you see online world as a sea of websites and information. In one seconds hundreds of website are updated or added. If one information reveal in online world, thousands of imitate information start flowing in next minutes.

Content duplication is biggest problem. One sentence can be rewritten 10 differently but what about after that. We are getting millions of result on that. So duplication is the problem which we can’t solve in some extent.

If one new website launch it needs to compete with millions of website for different keywords. The competition is with service or product provider website, Blog post, articles, bookmarks and more. And off course some pages give same detail and some are meaning less.

Thanks to Google sandbox or Semantic Indexing (I am not sure with the difference with them or they are same). The WebPages which has less importance according to algorithm is send to Sand Box. The benefits of this effect to SEO people are:

The competition is decreased
Website owner will come to decrease sand box effect on their WebPages. (If they aware of this.)

Yicrosoft Directory Keyword Strategy

2008-02-10T22:37:00.000-08:00

Hey buddies, I notice that how hard everyone is working to get 1st in Goolge.com with quote ;).

Everybody is using good strategy and ups and down in Google ranking are really strange. Besides this “Yicrosoft Directory” contestant learning good SEO strategy and also experimenting new one (isn`t it).

There are lots of new website to get good links to website are popping out. Here I am creating list of websites which Yicrosoft Directory - Seo noobs contestant using to get better ranking. I will try to keep updating it. This all website also helpful to other seo noobs to get links and other information.

I suggest that open an account in all of the listed website and get back links. I advice you to get slow and steady backlinks for new website.

1. Digg - Its social news sharing website. All time all favorite one. Digg is a place for people to discover and share content from anywhere on the web.

2. Propeller - Social bookmarking site where you can submit story and also create netscape blog.

3. BumpZee - Platform for Blog communities. BumpZee is blog communities, RSS reader and social networking site. Where you can also increase connection with people with similar interests

4. MilionRss - Rss feed Summistion

5. Utterz - Share your news

6. Mixx - Share news, video, story and photos

7. clipclip - clip the web content. Cut, Copy and paste the web.

8. Squidoo - Create a lens (webpage) on topic which you love.

9. Mybloglog - Connect with other blogger and fellow reader.

10. Sphinn- Internet marketing News and Discussion Forum.

11. Vox - Vox is a free personal blogging service

12. Picurl - Buzziest pics

13. Jaiku - Create your activity stream

14. PPnow - Submit Story & RSS

15. MisterWong - Social Bookmarking Site

16. BlinkList - Make lists & share with others!

17 . Listdump-Create list of joined existing list

Landing Page Secrets Revealed - Landing Page 2.0

2008-01-04T04:58:00.000-08:00

Landing page techniques are changing. Often we hear them called "lead capture pages", "lead generation pages", "opt in pages", "name squeeze pages" or simply "squeeze pages". No matter what you choose to call them the concept of using a landing page has been around for quite some time in the virtual world of online business.

MANY PEOPLE MAKE THE SAME LANDING PAGE MISTAKES

It doesn't matter if you're new to the world of internet advertising doing affiliate marketing or if you've been around almost as long as the famed Microsoft and Bill Gates himself. The simple truth is that things are changing and that change is not something we can just avoid by blindly ignoring the fact that what used work and what used to be considered affective is now no longer effective. These landing page techniques have become obsolete.

THERE ARE MAJOR PROBLEMS THIS SYSTEM IS OUTDATED

The main issue we have here is spamming laws. Without setting up some form of "double opt in" system to allow for check and balance we open ourselves up to a great number of people who will claim they never signed up to receive unsolicited emails. They may have actually been to the website and signed up for our latest greatest free ebook and they may have already downloaded and read the information in question or in the case where you are selling your own products & services or for affiliate marketers the buyer may have already been to the main product or service website.

Where we go wrong here is that people forget. We all do this from time to time, so there's no reason to take it personally, but in many cases those same people who don't remember seeing the landing page will turn around and complain to their isp, your web host or anyone else that will listen and they will claim that you are sending them SPAM emails. Without proof that they have signed up to be on your email marketing list you could easily lose your web hosting service, get your internet service provider to shut you down or the worse than all of the above you could get banned by the almighty search engines.

SO WE BEGIN OUR SEARCH FOR REASONABLE SOLUTIONS

First we incorporate a "double opt in" autoresponce system to replace the now obsolete "single opt in" programs that we were using in the past to market our products, services and affiliate programs. This will protect us from people who complain that they are being spammed, as we now have irrefutable proof showing the time, date and even ip address of the initial sign up.

Next someone came up with a very popular concept called an OTO or "one time offer" page. This was pure genius in the making! The beauty behind this is that it overcomes all of the situations where someone chooses to NOT sign up for your email list OR they sign up just long enough to gain access to what they want and then they unsubscribe. With this system you have an opportunity to strike while the iron is HOT and attempt to make a sale NOW before losing the prospect forever.

NOW LET'S TAKE THIS NEW SYSTEM TO THE NEXT LEVEL

For your landing page to truly be effective and meet your goals both on a short term and a long term basis you need to change the way you look at online marketing as a whole. People are tired of being pressured up front to join an email list just to gain access to a free ebook, product or service. It doesn't matter how you managed to get the traffic to your website. Once the visitor is there and they are looking they should have two choices.

Choice #1 - Buy the product or service that is being offered.

Choice #2 - Sign up for an optional online newsletter or ezine.

By giving the prospective buyer an option to sign up for your list this weeds out all the freeloaders that are only looking for a hand out and this method gives you a list that may be smaller, but the people who sign up are genuinely interested in the information you're going to send them via email. Plus by doing this they have to confirm their email address before it's added to your autoresponder, which gives them an added feeling of comfort that they're not just being hustled.

For those that chose to BUY NOW the next step is to send them to your landing page, but only AFTER they have made their payment in full. This way you have completed the sale BEFORE asking for their first name and email address. Once the buyer has gone to your landing page you can simply explain that you need this information to confirm their order and that you will NOT share this information with anyone else. As an added touch you can even tell the buyer that they will get an email from you once they confirm their sign up to your email list telling them where they can get their ebook, start using the service they have paid you for or download their new digital product.

THIS WAY THEY HAVE TO SIGN UP FOR YOUR EMAIL LIST

Once they sign up you can then redirect them to your OTO or "one time offer" page. A lot of really good online marketers are now offering multiple "one time offers" as a back end sales technique for their landing page and they're making TONS of money!

In the meantime the buyer goes to their email list to confirm that they signed up for your landing page and that they want to be on your email marketing list. They have no other choice. They have already paid for the products or services that you're offering them. If they want to get what they've paid for they have to sign up.

About The Author:

Jeffrey Wyrick For a GREAT LOOKING landing page visit our website! http://www.10minutesqueezepages.com/landingpage.html Post your aritcle to over 500 sites, ezines & newsletters! http://www.myarticle99.com

5 Kick Start Ideas To Launch Your Viral Marketing Campaign

2008-01-01T22:55:00.000-08:00

by Richard Driver

Viral Marketing can be an effective low cost or free tool to drive targeted traffic to your website, product, or service. Listed below are 5 ideas you can use to Kick Start your viral marketing campaign and make it produce results.

Kick Start Idea 1.

You could write articles about your product or service and post them on your website and/or submit your articles to article distribution sites to allow people to reprint them on their website, in their E-zine, newsletter, magazine or E-books. You would need to include your resource box and the option for article reprints at the bottom of each article.

If you're not a good writer, just haven't the time for it, or simply would prefer an alternative to writing, you can make use of free or low cost plr articles. You can download them free at OnlineBusiness2Riches.com. However, you would benefit by altering portions of the plr article to make it slightly different because others are also using the same plr articles. To easily accomplish this variation, you can make use of the free unique article content spinner available at OnlineBusiness2Riches.com. It's easy to use and only takes a few minutes - Easy Step by Step Instuctions are provided to guide you. Go check it out!

Kick Start Idea 2.

You could set up a forum or other bulletin board. At hosting companies like HostDomainCom.com these programs are supplied FREE - as part of your hosting package. The programs can be installed automatically through your control panel. You just fill in your name, password, etc., and the program is set up automatically so that all you have to do is sign in and administer it. These programs are great tools that allow people to post comments and links on your site, which further helps your viral marketing campaign. Also you can include your own or an affiliate banner at the top of the bulletin board.

Kick Start Idea 3.

You could purchase branding rights to a viral ebook and after placing your website name and links inside the ebook, you could then give it away free to people and allow them to give it away free to their visitors. Likewise, their visitors will also give it away and continue to spread your ebook across the internet. Interestingly, in some instances you can acquire these branding and give-away-rights free along with a license that allows you to sell and/or give the product away Free to other people.

Kick Start Idea 4.

You could write an e-book and allow people to place a FREE advertisement in it, provided they agree in exchange to give away the E-book to their web visitors or E-zine subscribers

Kick Start Idea 5.

You could design a website complete with graphics, fonts, etc., provided that you are skilled in web site design. You could then distribute these products Free to people and give them give-away-rights to allow them to give your products away free to others. This would spread your name, your products, and your links across the internet and utimately bring an increase in targetted traffic to your website(s).

To make this happen, you would need to include your advertisements on the Free products that you are giving away or require people to link directly to your web site. You also could include a link back to your site in the copyright notice and require people to keep your copyright notice in tact.

Even if you are not skilled in website design, an alternative would be to acquire private label rights, graphics, templetes, fonts, etc., and likewise give them away. Of course, before giving any plr products away free, you would need to check the plr product license(s) to make sure you have give away rights. Some product developers won't allow you to give products created by them products with unrestriced private label rights.

Copyright 2007 Richard Driver

Richard Driver is an entrepreneur, author and consultant. He has assisted business owners with marketing, script installations, and website design. Take a look at his site www.OnlineBusiness2Riches.com

Article Source: Free Articles at ArticleSphere.com

Successful Internet Marketing Without Search Engines

2007-12-27T21:36:00.000-08:00

Copyright © 2007 Bill Platt

Believe me or not, a business can survive and thrive on the Internet without good search engine placement. That does not mean that a Webmaster should not strive to get good rankings in the search engines, but it does mean that a Webmaster should not throw his or her entire advertising budget towards search engine optimization (SEO).

The SEO guys are rolling in their Ferrari's as you read this. I would have said that the SEO guys are rolling their graves, but they are not dead, yet.

There Can Be Only Ten

How many web pages will be listed on page one of the search results at Google? How about on Yahoo or MSN? That is right; there can be only ten web pages listed on page one of the search results.

According to the Internet Archive (http://www.archive.org), there are currently 85 billion web pages on the Internet. But, if you have ever used the Wayback Machine at the Internet Archive, then you know as I know that they have not archived everything that is out there, so that 85-billion number is actually smaller than the real number of existing web pages.

With only ten listings on page one of the search results, there are going to be a lot of disappointed people in the world. They cannot all be on page one of the search results.

First Things First

Search engine optimization is an expensive undertaking, so it should never be taken lightly. I talk to people everyday who are building their first website for the very first time. These folks, bless their hearts, know just enough about Internet marketing to blow their savings on a website that may or may not deliver a profit to them.

There are steps that people should take when they start their website, and SEO is not one of those first steps.

Here is a checklist of steps that the new Webmaster should use in the development of his or her website:

Step One: Select the products or services that the website will sell.

Step Two: Determine if there is a market for what will be sold.

Step Three: Analyze the competition and determine the competition's weaknesses. Competition is about building a better mousetrap or reaching customers that another might be under serving.

Step Four: Build the website to sell the chosen products or services. Sales conversion is the most important element in any successful business model.

Step Five: Run test advertising to figure out what will generate traffic to your website, and more importantly, to figure out what one needs to do in order to sell goods and services.

Testing And Tracking Advertising Results Is Essential

I sold advertising in my newsletter to a guy one time. He paid a nice fee to have his advertisement run in my newsletter, but he did not invest any money in writing or testing his ad first. The advertisement itself was written very badly.

I asked him if he would like to tweak his advertisement before I ran it in my newsletter. He said he did not care what the ad looked like. He just needed me to run his ad.

I offered to rewrite his ad for him to enhance his chances of getting traffic from my newsletter. He agreed and I did.

As the newsletters I subscribed to began rolling in the following week, I noticed his bad advertisement ran in dozens of those newsletters.

I asked him later his results, and he said he had spent $10,000 running that advertisement and closed four sales at $25 each. He spent $10,000 to make $100. Needless to say, his website closed down just a couple months later.

The problem was clearly his ad, but his website may have contributed to his lack of sales conversion.

Starting Small Serves A Very Real Purpose

As we saw with the guy who spent ten grand to make $100, starting small would have been beneficial. It is all a matter of figuring out how to get traffic to one's website and more importantly, how to convert traffic to sales.

One should start small with his or her advertising to find the ad formula that will actually deliver traffic to the website. Once the traffic is coming to the website, the webmaster needs to tweak his or her sales copy to make sure that the copy will close enough sales to justify the expense of a large advertising run.

SEO should be treated in the same way. By using Pay-Per-Click advertising (PPC), a webmaster can get an idea as to which keyword phrases will actually generate traffic to a website, and with the right analytical software, the Webmaster can determine which keyword phrases generate clicks that will lead to a sale. .

Google Analytics (http://www.google.com/analytics/) is a good program to help webmasters figure this out and it is free, but it has its shortcomings.

Popular paid programs include:

http://www.opentracker.net

http://www.keytrail.com

Another two-dozen web analytics applications are reviewed here: http://www.cumbrowski.com/CarstenC/internetmarketing_webanalytics.asp

SEO campaigns should never be undertaken until one knows exactly which keywords will actually generate sales for a website. To do otherwise, one runs the risk of optimizing a website for keywords that will not help the website convert traffic to sales.

Advertising Lessons Learned
While testing your advertising and your PPC advertising, a few very important lessons were learned.

First, you learned how to tap into the Law Of Attraction to bring people to your website.

You have learned what keywords you should target, if you decide to optimize your website.

You have learned how to track your successes and your failures with your website analytical software.

And finally, you have learned to tweak your website for the purpose of increasing your sales conversion. All are very important lessons, because each will contribute to how much money can be earned from a website.

Building Links Is Not About PageRank

If you remember, the title of this article is, "Internet Marketing Without Search Engines." That should imply that this article is not about getting good rankings in Google. By extension, the title should also imply that what I am telling you has "nothing" to do with PageRank.

The fact is that every person using the Internet is clicking on links to take them from one website to another. Some links are in emails; others are in paid adverts on websites, or in informational web pages. Even social bookmarking websites have links to other web pages.

Building links to your website is about getting your sales message, with its accompanying link, in front of the people most likely to buy what you are selling, in a way that encourages your potential customer to click your link and visit your website.

Once you understand who your customers are and where you might be able to reach them, then you will know what steps you need to take to get your link within reach of their mouse.

You may need to buy advertising at that location. You might be able to write an article to give to them, in exchange for a link to your website. You might be able to participate in the website's forums and leave a breadcrumb trail of links for your potential clients to find. You can even create social bookmarks that will point to your website or to a page that points to your website.

The goal of linking is to give your potential customers more ways for them to find your website.

An Ironic Twist To This Tale

Although this article is about thriving on the Internet without relying on search engines, any person who undertakes linking for the sake of attracting customers will find their websites climbing in the search engine results, due to all of those links on targeted and relevant websites pointing to their own website.

Imagine that --- a link that will attract and deliver potential customers to a website AND influence how well a website might rank in the search engines.

About The Author:

Bill Platt has been writing reprint articles for the promotion of his websites since 1999, and now he has written an ebook to share what he has learned. His book is called, “Article Marketing For Traffic, Sales and Profit”. Included in the book are many examples and the Five Essential Elements Of Creating A Successful Article. To learn more about Bill's business, visit: http://www.thephantomwriters.com

Article Source: thePhantomWriters Article Submission Service

List of Important Factors of On page optimization

2007-12-15T03:06:00.000-08:00

I am listing on page optimization factors which can improve your web page rank.

1. Title tag - Make it descriptive and eye catchy.

2. Meta Keywords - Put related keywords of your webpage. Keywords used in Title Tag must be used in Meta keywords

3. Keywords used in your document - Don’t stuff keywords in your content. According to new Google rule

4. Internal linking structure - SiloMatic Website will be very good.

5. Unique content - Content is king. If you used duplicate content then your site can be suffer with sandbox effect.

6. Outgoing links - Choosing to link to the right websites may actually prove helpful. It is best to link to websites related to your content, but careful about overdoing it, or you might lose a considerable amount of visitors.

7. Website age - Your website age seems to play a smaller role in Yahoo and MSN algorithms, as new but content rich website seem to be able to rank well soon after they have been indexed. With Google, it's an entirely different story, as it seems to prefer older domains, even though their content is not as good as new websites.

8. The Meta description tag - Write briefly about the webpage only. If you have phone number then put it in description.

9. Key words in your URL - Name folder, subfolder and file name using keywords only. Give name of image (jpg, gif or png) file using keywords.

10. Alt and title tags - Using the alt and title tags for your images can also prove helpful, especially for images you can click on, as these tags will act just like the anchor text on a regular link.

11. H1, bold, italic and strong tags - Avoid hidden text.

12. Webpage language – should be easily understand by 10 to

13. Rate of content change - Website which keep updating is ranked well in search engine. For this you can try blog, article or news.

14. Webpage size - Smaller webpage size and take less time in load that will be best.

15. W3C validation - W3C validated website

16. Avoid broken links

Google Vs Yahoo Vs Microsoft Advertisement

2007-12-12T20:53:00.000-08:00

Online advertising war is still continuing. This 3 big mammoth of online advertising world are still in race to win. As we know how potent online advertising this service provides want to give best platform and best solution for advertiser. And for this they always try to find new online advertising medium and platform.

For this new steps are taken by Google Ad words, Yahoo Advertising and Microsoft advertising in this month of December 2007 only.

Yahoo Advertising: They put new concept by joining Adobe PDF. Now they are ready to advertise in PDF. This sound really cool step in my point of view because there is only on service PDF Google and Microsoft, competitor of yahoo now not able to give PDF advertisement.

Microsoft Advertising: Microsoft took 2 good steps. 1. Microsoft starts putting ads into its MSN Mobile portal on cell phones, trying to boost its position in a market where it lags behind its primary online competitors. 2. They had advertising deal with CNBC.com which is getting 2.6 million clicks per month.

Google Adwords: Google always want to give best user interface to setup Google adwords. The way Google advice to target ads and optimize for the search engine is free and best one. Google Adwords also providing website optimizer to optimize website. Google bought double click advertisers. Yet Google can take big step for its advertising program just need to wait.

Holiday Search Marketing Strategies - From Yahoo SEM

2007-12-05T21:45:00.002-08:00

Getting Your Customers to Shop ‘Til They Drop (a Lot of Money on Your Site)The holidays can be the make or break season for retailers, whether online, offline or a little of both. For obvious and quite unsentimental reasons, we prefer our advertisers to be on the “make” end of the scale.

And, naturally, we do a lot of research around here based on the huge volumes of data our search business generates. In the interest of helping you “put the make” on the holiday season, we’re offering up some of our findings, as well as a few pointers to help enhance your holiday marketing plans.

Holiday HighlightsIf you were to ask the Magic Eight Ball if 2007 is likely to be a good year for online retail, the answer might well be: “All signs point to yes.” According to comScore, online consumer spending grew 26 percent in 2006 to $24.4 billion. More than 80 percent of consumers did at least some shopping online (BizRate and Shop.org Holiday Mood Study 2006), and 50 percent of shoppers bought more stuff online in 2006 than 2005 (NielsenNetRatings research). It’s a pretty telling trend. (For what it’s worth, last year I did all of my holiday shopping online for the first time.)

The Yahoo! Search Marketing team has prepared some tips for advertisers based on the holiday data we gathered:

Engage the bargain hunters—According to the BizRate and Shop.org Holiday Mood Study 2006, nearly half of the consumers polled named “free shipping” as a primary motivator to purchase. Other shoppers named “online only sales” and “repeat buyer discounts.”

Keywords count—According to our internal data, “Christmas” was, not surprisingly, the most holiday-related search term in 2006 with more than three million average monthly searches. Other popular terms included “Christmas decoration,” “Hanukkah,” “holiday gift” and “gift for dad.” Make sure that your keyword selection includes holiday-related keywords and seasonal products and promotions.

Titillate with titles—Titles and descriptions can drive relevance and clicks, so it’s a best practice when creating specific holiday ad groups to place the holiday term prominently in both the title and the description, and include any special seasonal promotions in the copy.

Clear for landing—Make sure that your landing pages are relevant to your keywords, ad copy and any promotions. Nothing’s more frustrating for a consumer to click on an ad that says, “Get 10% off” something and then land on a page where that information is either absent or buried. Prices and promotions should be consistent with ad copy.

Combine search with display and offline advertising—Regular readers of our blog know that search is just one important part of your marketing mix. Make sure you include your keywords and consistent copy in your display and offline marketing material. If you haven’t already read them, check out two recent posts, one on combining search and display advertising and the other on integrating your online and offline campaigns.

We’ll go into some of these in more detail in future posts.
—Michael Mattis, Holiday Shopper

Earn With Your Adobe PDF Document or E-book

2007-12-04T23:04:00.000-08:00

Are you guessing what this is?

Have you ever imagined PDF advertisement?

As you all know Adobe's PDF is one of the most popular ways to distribute printed information electronically. But until now, there hasn't been an easy way for a business to earn money from the content it publishes in PDF form.

The recently announced Ads for Adobe PDF powered by Yahoo service lets you add pay-per-click (PPC) advertisements to your PDFs at the touch of a button. You earn money when readers click on an ad. You may not make big bucks using this beta service, but it costs nothing for you to sign up and try it out.

Right now this program is for US citizen and advertise is targeted for US base User only.

US based publisher sign up for PDF advertising program. Also read content guideline before signing up. After you sign up and submit your PDF for processing, the service places up to five ads supplied by Yahoo on a panel to the right of your document; the ads do not obscure the document's content in any way.

The service might be particularly valuable for a publisher that creates a significant quantity of PDF content such as articles, newsletters, and how-to guides. You can distribute PDFs either by posting them on a Web site or by e-mailing them.

The service is very easy to use.Logged in to my account, clicked the Register PDF button, and uploaded a PDF from your PC.

At first, the file status was set to Pending, indicating that the service was processing my PDF. But within a couple of minutes file status change to Registered, and shortly thereafter you received an e-mail with the PDF modified to accept ads.

The service decides on the number of ads to display based on the level of advertiser demand for placement in the PDF's content. In the PDFs I tested, the service placed four or five text advertisements. Initially, none of the ads were particularly relevant to the PDFs' contents: The PDFs discussed business software, yet all displayed the same ad for natural cosmetics. Within an hour or so, however, the ads changed and became more relevant to software.

Each PDF file is registered to display ads from the service for 180 days, after which the publisher may re-register the file (the service notifies you via e-mail when a PDF's registration is about to expire). You may cancel a file's registration at any time, thereby terminating the ad displays.

The advertising service has a few limitations. A PDF file must be no larger than 5MB. Files may not include sensitive content such as references to drugs, war, or adult material.

For more information read on PC world.