How do I market a website?

Website Marketing

While I am surfing in linkedin (my profile sweta shah) question answer I come with this question “How do I market a website?” Is the big question for website owner. So I am giving all juice of that question with additional way of website marketing.

Mostly people know about SEO and internet marketing but get confuse with

1. Is it good to higher seo or not?
2. How much it cost?
3. How good that SEO professional is?
4. They will give me result or not.
5. and many more

Some of them want to do website marketing by own self.

So here are some tips for this to market your website in easy way.

Know your target market? And reach to them

To find targeted market for different product is different so you need to work more for market research. You need to know the environment where this market exists and the channel which leads to this market. Dig on search engine find related website and do some market research. Then try to find how you get market from this website. Try not finding topic specific, social media community or blog related to your topic. Try to search in local website too.

Page Optimization:

Have proper tags in place in the home page and other pages of the website which are search engine friendly. Have proper titles to all web pages. On page optimization is important to be in proper and relevant search engine result. Click Here to read all on page optimization factors.

Submit

Submit your website to free search engines and directory, which help in promoting well.
Also submit your website to regional search engines and directories.

Article Marketing

Write unique means original article so people love it .Write articles and get them published through directories that attract your target audience. Articles will provide back links to your forum/blog/site from the author resource box as well as establish you as an expert in your field. Click Here for Best article Directories.

Commenting on blog

Start participating in all related blogs with proper identification of the site so that the visitors develop interest to visit to your site. Follow and comment on blogs that are relative to your target market. When you comment, add value to demonstrate your expertise. Comments that are strictly there to get the back link don't help your brand.
The more you reach out and build your brand on the web, the faster people will find you and your site. Click Here to get list of blog directory to find blogs

Signature

In signature use website with good call to action words

Social Media Marketing

Try to find similar group in social media community or create your own. So you can get user from their. Try to make it active. Some big communities are facebook, myspace, orkut, friendster etc

PPC – Pay Per Click

You can go for an AdWords campaign. There are lots of ppc program and best of them are yahoo, google and Microsoft. Take care in choosing keyword for your campaign. Also consider bidding competition and traffic for that keyword.

E-mail Marketing: Use your network

Find writers and designers who are willing to lend you a hand or higher them or you can also do it by your self. Ask them to write and design an (HTML email) email. Purchase a targeted list and send your email to them. Be sure that you have the resources to receive the responses - because this is a proven method. Try to locate the Venture Capitalists, especially tier 2 and tier 3 types and start sending mails to them about your site and explain them clearly the kind of help you can do. However, please note that you may send the correspondence like e-mails in a crisp fashion and never send so many to your target people as it may make such mails as spam.